Museum of Architecture

MUSEUM OF ARCHITECTURE

CLIENT

University Project

SERVICES

Brand Identity

Typography

Advertising

Created the branding for a fictional museum focused on architecture. Afterwards, I implemented the visual system across several outputs, both digital and physical.

The visual system is influenced by a widely recognised representation of architecture - blueprints. The branding encompasses its traditional colour and handwritten documentative scribbles.

The two lines represent an architect’s ruler, used to measure scale and distance. Meanwhile, the lettering is distorted and tidy to visualise the various distinctive eras of architecture.

The wayfinding arrows and icons are influenced by markings made on surfaces before and during construction.