AMBLESIDE AVENGERS
CLIENT
Ambleside JFC
SERVICES
Brand Identity
Social Media
A university live group project calling for the rebranding of Ambleside Junior Football Clubs’ under 11’s group – the Ambleside Avengers.
The design system takes influence from the signage, markings and geometry of a football field. It was simplified and made bold to appeal to a younger audience.
The circular elements pay tribute to the shields of one of the toughest Avengers, Captain America. While the large 'A' has been designed to resemble the renowned tree that is apart of Ambleside’s history. Together, the concoction of the elements in the logo represents the strength and courage attained by the Ambleside Avengers.
A clean, modern, sans-serif typeface that works well for display copy, body text, and everything inbetween.
The design pays homage to football grounds, taking influence from the colour of the bright grass and the shapes and clean layout of white line markings.
Despite there being four different award grades, the stars are still used to show that no matter what was achieved, the end result is still worth celebrating.
© yatsek 2024